HOW MOXIE WORKS
Whether you need a strategy that holds, a campaign that lands, or a partner who finally gets it — this is where it starts.
Strategy leads. Systems support. Execution follows.
THE MOXIE METHOD
Most marketing support is built to produce output — not to protect the leader accountable for it. Moxie is different.
Every engagement starts with strategy. Not a list of deliverables. Not a channel plan. A clear, defensible through-line that connects what you're doing to what the business actually needs — and makes it legible at every level.
That's not a philosophy. That's how the work gets done.
START WHERE YOU ARE
ENGAGEMENT MODELS
Three ways to work together — built around where you are right now, not where you think you should be.
MOST COMMON
01
STRATEGIC FOUNDATIONS
When clarity has to come before anything else moves.
You have the team. You have the tools. What you don't have is a clear, defensible through-line that connects everything to a business outcome leadership can trust. Strategic Foundations is where we slow down long enough to get that clarity — so every move after it has a reason behind it.
WHAT THIS SUPPORTS
A defensible marketing strategy aligned to business goals
Stakeholder alignment before anything gets built or launched
Confident decision-making with a clear POV to anchor it
STARTING AT
$7,500
(02)
CAMPAIGNS & ACTIVATIONS
When you have a moment to execute and need it to land.
You have a launch. A rebrand. A push into a new market. The goal is defined — you just need the strategy and execution to actually deliver on it. Campaigns & Activations is strategy-led planning and execution built around defined moments — not one-off tactics that live and die in isolation.
WHAT THIS SUPPORTS
Focused campaign strategy tied to real business outcomes
Execution that's coherent across every channel
Clear measurement and learning for what comes next
Paid media strategy and management available. Ad spend billed separately.
STARTING AT
$5,000-$10,000
(03)
FRACTIONAL MARKETING SUPPORT
Senior-level marketing thinking — without the full-time hire.
You need more than a freelancer. You don't need a full agency. You need someone who can sit at the strategic level, help you prioritize, make better decisions faster, and execute where it creates the most leverage. That's what fractional support looks like when it's done right.
WHAT THIS SUPPORTS
Executive-level strategic clarity on an ongoing basis
Better prioritization as demands and pressures increase
A trusted partner who understands leadership risk — not just marketing tactics
STARTING AT
$6,000/mo
THE PROCESS
NOT JUST DONE. DONE RIGHT.
Every engagement follows the same five-step process — because good strategy only works if it's actually implemented.
START HERE
(01)
No pitch. No pressure. Just a clarity call to figure out where you are, what you need, and whether Moxie is the right fit.
(02)
Discover what drives results
Before anything gets built or launched, we dig in. Your audience, your position, your goals — so every move has a reason behind it.
(03)
Design with intention
Strategy comes to life through systems, narratives, and frameworks your team can actually use — not decks that live in a folder.
(04)
Deliver with confidence
Execution that's focused, coherent, and tied to outcomes leadership can see, trust, and stop questioning.
(05)
Debrief + optimize + repeat
Every engagement ends with a performance review, clear takeaways, and a defined next step. Not just done — done right.
What defensible looks
like in practice.
CASE STUDY - AMERICAN FENCE ASSOCIATION
"We didn't just post more. We built a content system with a defensible strategy behind it."
A nationwide association needed a digital strategy that connected every channel to one business story — and gave leadership something they could actually get behind. The result wasn't just better numbers. It was a marketing program that held up under scrutiny.
READY TO GET STARTED?
Clarity starts here.
Whether you need a strategy that holds, a campaign that lands, or a senior partner who gets it - this is where it begins.