Family Cancer Network
(FCN)

Turning purpose-driven missions into meaningful momentum.

Let's talk impact

  • Family Cancer Network (FCN) came to Moxie with heart, history, and a mission worth amplifying. Their team had the vision — but their brand needed a refresh to keep pace with their impact.

  • We didn’t just modernize their look — we rebuilt the foundation.
    Our strategy helped transform FCN’s visual and digital presence into something unified, credible, and full of compassion.

The challenge

Family Cancer Network, a local nonprofit dedicated to supporting families affected by cancer, needed a brand that reflected both their mission and their momentum.

Their challenge?

  • Outdated branding that didn’t match their impact

  • Inconsistent voice across channels

  • Limited resources for cohesive content development

Black and white image of a child battling cancer in a hospital setting

The mission was strong — it just needed stronger storytelling.

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We didn’t just modernize their look — we rebuilt the foundation.

The transformation

(Step 1)

Led with heart.

FCN’s mission was already full of heart — it just needed a clearer way to shine through. We helped distill their message into simple, compelling language that connected their purpose with the people they serve.

Image of blood cancer cells

(Step 2)

Built a visual language of hope.

We reimagined the brand identity to better reflect FCN’s compassion and credibility — introducing a refreshed logo, an uplifting color palette, and design elements that balanced warmth with professionalism.

(Step 3)

Built consistency into every touchpoint.

To make the brand easy to sustain, we equipped the team with guidelines, templates, and content structures — ensuring their message stays cohesive, clear, and true to their purpose across every platform.

Results > Rhetoric

FCN brand elements layout
FCN website layout on laptop
FCN brand and event templates
FCN billboard example
FCN social media template examples
FCN Merchandise samples

Less guesswork. More Moxie.

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No hacks, no heavy ad spend — just clarity, creativity, and consistency. We built a brand that worked because it reflected the real humans behind the mission.

THE TAKEAWAY:

Who says mission-driven marketing can’t have heart and impact?

Next up.

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Black and white image of white picket fence in front of cottage-style house with flowers spilling over the top of the fence line

FROM FENCES TO FANBASES

How we helped AFA boost engagement and visibility with purpose-driven storytelling.

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