How to Build a Marketing Plan That Actually Works (with a *Free* Template)
Every January, the marketing world hits reset. New campaigns. New goals. Same question: Where do we start? Here’s the truth — you don’t need a brand-new plan every year. You just need one that actually aligns your marketing tactics with your business goals.
At Moxie, we build marketing strategies that make sense — and this framework is how we do it.
1. Start with the big picture.
Before you dive into tactics, get clear on your business goals. What’s the real objective for the year ahead — revenue growth, market expansion, audience engagement, or brand recognition? Your marketing plan should ladder directly back to those top-line priorities.
2. Define your core objectives.
Once the big goals are in view, translate them into specific, measurable objectives. If the goal is revenue growth, your objective might be Increase revenue by 10% through new service offerings. These objectives create the bridge between ambition and action.
3. Craft strategies that are measurable.
Vague plans don’t get approved — clear ones do. Each strategy should have a metric attached, whether it’s an engagement rate, conversion goal, or audience target. Clarity makes it easier to track success (and win next year’s budget conversation).
4. Map the tactics that make it happen.
Now, list out the actionable steps — campaigns, launches, events, partnerships, or content initiatives — that fuel those strategies. Start broad, then refine until every line in your plan ties back to a measurable goal.
5. Bring it all together.
A solid plan isn’t just a spreadsheet — it’s a story of where you’re going and how you’ll get there. That’s why we built our Free 2025 Marketing Plan Template — a visual guide to help you document your goals, objectives, strategies, and tactics in one place.
Ready to plan smarter?
Download our free template and start building a marketing plan that’s aligned, actionable, and easy to explain to your leadership team. Because when your marketing works in sync with your business goals, growth isn’t just possible — it’s predictable.
